It might seem backwards that people would start an online business before they open an actual store. Fabletics did just that however. They first opted to start an online business before they choose to open an actual store and to place products in the stores. The reason behind this however is, there is a number of stores which opened first online and then led to opening stores. Retailers like Apple first started this and Fabletics followed behind leaving their own mark in the business world.
Retail stores are able to introduce the products that customers love to new consumers. It will allow for people to continue using their favorites items without having to wait for them to be restocked or to ship out. The actual stores open up in the areas where a large amount of orders come from. For an example, if there are thousands of people who live in Chicago and place orders for Fabletics, a store would open up in that area and products could then be purchased locally instead of through an online or virtual store.
The new Fabletics stores allow for data to be collected and used to address issues that might be occurring with their products. For instance, if a dressing room is being used and people are trying on a large number of styles but don’t purchase those items, there could be a problem with the fit of the item or the fabric used for that specific item. If they are noticing that this is a problem, they are able to figure out what they can do to make the item better.
The other added bonus is that if a popular product is out of stock, the retail stores are able to place an order quicker than what the customer might be able to do when ordering online. The software used is able to select a product to carry in the store which brings in the highest sales and to keep ordering that one style. It also makes it easier for people who like to try something prior to purchasing to be able to try the product before committing to purchase month after month.
The Lifestyle Quiz is also used to help customers who need to better understand what styles are out there to know what fits them the most. The quiz will give an idea on what style to order and will keep the results stored for any future orders that may come in.
In order to beat Amazon in the online apparel market, you need to try and chip away at the 20 percent of the sales they are making each year in this highly competitive market. While most of the competition is happy working in the shadows of Amazon, Kate Hudson’s Fabletics is trying to bridge that gap while scoring over $250 million in sales. If the numbers are any indication of what may be happening on the horizon, we may have a new number one in the apparel sales market in the very near future.
When we hear Hudson talking about her athleisure brand, it always seems to come down to a couple of key factors that points to the success of the company. On the one hand we have the sales process that is known as reverse showrooming, and on the other it is the incredible membership perks at Fabletics. For those who need to see visual proof, we stroll over to the Fabletics stores at the mall, and observe the way these women are shopping. This is not your ordinary shopping experience, we have women trying on just about all the workout apparel, taking the Lifestyle Quiz for membership benefit enhancements, and just window-shopping without a concern in the world. This no=pressure sales approach seems to have struck a chord with the ladies.
As fun and exciting as it may be to shop in the retail stores at the mall, the real money is being made at the Fabletics e-commerce sites. Going back to the mall, if you have a Fabletics membership, everything you try on will show up now on your online profile. This is why so many women leave the store without buying. When they eventually make it to the online store, they know what size of what styles flatters their frame, so they can shop the vast online inventory without any concerns. These women who would normally spend a few dollars to try one piece at Amazon, now are buying shopping carts full of merchandise they know already fits.
Membership perks at Fabletics do not end there, these female shoppers are getting free shipping on all those online purchases of leggings, tank tops, and yoga pants. Membership also entitles these shoppers to discounted pricing on apparel and even the help of their very own Fabletics shopping assistant. The assistant uses your quiz answers to help them decide on one piece each month they thing the customer will love.
Trying to find the right workout wear can be tricky. The right shape, size and color counts. Time is another factor that has to be considered when trying to find the right workout wear. Imagine a company that allows you to have that delivered right to your home at a great price. The ability to have those delivered saves you time as well. The Fabletics product line offers it all on a monthly subscription plan that allows choices and incredible support for your workout.
Fabletics is great if you are a picky person about your workout clothes. It offers a membership program that allows you to save money on a regular basis. It’s great if your into coupons and saving money. Here are the details of how it works.
You can join as a VIP member and get your first order for $25. It also allows you to purchase add-on items at a discount. It’s a service for people that are busy and want great workout clothes. Each month you get a two to three piece new outfits that allows you to buy or skip. It’s easy to build a great wardrobe fast that way. The membership is flexible and allows you to skip a month as needed.
Signing up is easy. You will be asked some questions to better help you identify what your particular needs are for your choices. The types of choices that you need and even colors are chosen. You can change those as needed.
As far as quality goes, this company is really good. The cost is a bit high, but the quality far surpasses the cost. The leggings are thick and won’t allow the problems that most leggings cause. They stay put where they are through the most active workout. That is important. It allows you to concentrate on the workout instead of on the clothes.
The pieces all hold things firmly in place comfortably. The colors seem to maintain over time and the stitching is good to wash after wash. It’s a fabulous design for sportswear. Those qualities make it a great choice for anyone looking for high quality workout wear.
Overall, it is a fabulous choice for anyone, but if you are an active woman looking to find great workout wear, then this company will be a great choice to have all of that at a monthly subscription price.