It might seem backwards that people would start an online business before they open an actual store. Fabletics did just that however. They first opted to start an online business before they choose to open an actual store and to place products in the stores. The reason behind this however is, there is a number of stores which opened first online and then led to opening stores. Retailers like Apple first started this and Fabletics followed behind leaving their own mark in the business world.
Retail stores are able to introduce the products that customers love to new consumers. It will allow for people to continue using their favorites items without having to wait for them to be restocked or to ship out. The actual stores open up in the areas where a large amount of orders come from. For an example, if there are thousands of people who live in Chicago and place orders for Fabletics, a store would open up in that area and products could then be purchased locally instead of through an online or virtual store.
The new Fabletics stores allow for data to be collected and used to address issues that might be occurring with their products. For instance, if a dressing room is being used and people are trying on a large number of styles but don’t purchase those items, there could be a problem with the fit of the item or the fabric used for that specific item. If they are noticing that this is a problem, they are able to figure out what they can do to make the item better.
The other added bonus is that if a popular product is out of stock, the retail stores are able to place an order quicker than what the customer might be able to do when ordering online. The software used is able to select a product to carry in the store which brings in the highest sales and to keep ordering that one style. It also makes it easier for people who like to try something prior to purchasing to be able to try the product before committing to purchase month after month.
The Lifestyle Quiz is also used to help customers who need to better understand what styles are out there to know what fits them the most. The quiz will give an idea on what style to order and will keep the results stored for any future orders that may come in.
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