How Roberto Santiago Revitalized Joao Pessoa By Building A Mall

Roberto Santiago is a highly successful businessman. He got his start in the world of business after graduating from the Pio X Marist College in Joao Pessoa, Brazil, as well as the University Center of Joao Pessoa where he earned is Business Administration degree. The first company he founded was a company that designed and fabricated cardboard boxes for other companies. These boxes were used to package their products and sell them to consumers. Read more articles on exame.abril.com

In the mid-80’s Roberto Santiago entered the worlds of real estate, retailing, and entertainment by buying a large plot of land in Joao Pessoa and then designing a huge shopping mall to go on it. His mall, Manaira Shopping Mall, opened for business in 1989. Over the past 20 years, Roberto has continuously upgraded and added onto the mall in order to meet evolving needs. The mall has developed into one of the main attractions of the city and brings in people from the whole region that want to experience what it offers.

Manaira Shopping Mall is one of the biggest malls in Brazil. There are seemingly endless retail stores offering every type of good imaginable and for every sized budget. There is also a huge food court which Roberto Santiago has added onto twice since the mall opened. Today the food choices run the gamut from cheap fast food to a couple of four-star restaurants. Roberto Santiago doesn’t want his mall to just appeal to one demographic or another, he wants everyone to find what they are looking for at Manaira Shopping Mall.

Santiago’s mall has a great deal of entertainment options. There is an arcade area that also includes video games and a bowling alley. There is also a large movie theater with several screens including one that can show movies in IMAX.

One of the biggest and most culturally relevant additions to Manaira Shopping Mall that Roberto Santiago has made is Domus Hall which he located on top of the mall. This is a huge air-conditioned concert hall that can host up to 10,000 people. It is comprised of two levels with the lower one for private parties. The top floor is designed for concerts but it is also customizable. It has held fairs, theater performances, art exhibits, weddings, and other large events.

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The mall that Roberto Santiago built has been a boon to the local community. It has brought a ton of jobs for people to work at the mall. The events in Domus Hall also bring in customers from across the region who spend money in the mall’s stores as well as the restaurants. The area around the mall has also been revitalized since he founded it with new office space and residential homes going in on a regular basis.